I-Fulfilment Welcomes New COO to Spearhead Company Restructuring for Enhanced Customer Experience

[Christchurch, Dorset, UK, March 13, 2024]

I-Fulfilment, a leading end-to-end fulfilment company with over 20 years of eCommerce expertise, proudly announces the appointment of Carlos Pestana as its Chief Operating Officer. Pestana, a seasoned professional with over 30 years of experience in the IT and Telecoms market, joins I-Fulfilment with a vision to propel the company to new heights by restructuring operations and delivering an unparalleled customer experience. 

Pestana commented, “The company’s customer-centric approach is what attracted me to
I-Fulfilment. We provide complete support to our customers throughout their entire journey with us, fostering a collaborative partnership to shape and execute their growth plans on both local and global scales.  

This forward-thinking business has over two decades of industry expertise in 3PL, distribution, ecommerce and technology-led fulfilment solutions. And, fuelling this offering is BladePRO, a state-of-the-art ecommerce and warehouse management software solution, which gives clients full control over their inventory and orders from any location, on any device.”  

He continued “It’s a welcome opportunity to contribute to the global growth of I-Fulfilment. Our proposition is completely unique – an end-to-end fulfilment service that encompasses Amazon growth, marketplace development, country management, reworking and subscription services for both B2B and B2C brands.” 

Pestana brings a wealth of experience to the role, having successfully led various initiatives in the IT and Telecoms market. Notably, in 1993, he built a startup mobile phone business, growing it from nothing to £40M, and launched a direct business model that generated a combined £60M in B2C and B2B sales. His achievements also include leading the UK’s leading independent Airtime Distributor, Hugh Symons Communications, through an acquisition by Carphone Warehouse in December 2005. 

With a proven track record in Director roles, Pestana built, integrated, and synergised B2B mobile and electronics sales operations for Dixons Carphone, driving the P&L to £500M in revenue over six years. His strategic leadership encompassed various aspects, including merchandising, supply chain, contact centres, retail stores, and online platforms. 

Looking forward, Pestana outlines his vision for the next growth phase of I-Fulfilment. “Our goal is to grow both brands, I-Fulfilment and BladePRO, under the I-Koncepts Group to a valuation of £100M. We aim to create the best workplace and attract the best talent while becoming the easiest company to deal with in the market – ensuring customers for life.” 

James Bartlett, Founder and CEO, expressed his enthusiasm regarding the recent appointment of Pestana at I-Fulfilment. He stated, “We are thrilled to welcome Carlos to the team. This appointment is pivotal to our future growth. With seven strategic sites spanning the UK, USA, and Europe, and the upcoming opening in Australia, we have the infrastructure to support our clients’ international ambitions. Since the inception of the company, customer service and long-term partnerships have been at the core of our vision. Both Carlos and I share a common belief that as we expand the company further and enhance our offerings, we will continue to deliver a first-class, personal customer experience.” 

About I-Fulfilment

I-Fulfilment is a leading end-to-end technology-led fulfilment company with over 20 years of experience in distribution, ecommerce and wholesale. The company provides global end-to-end eCommerce 3PL services, serving both B2C and B2B markets. I-Fulfilment is powered by BladePRO software and is committed to delivering exceptional customer experiences through innovative solutions and technology. 

About BladePRO

BladePRO is a cutting-edge SaaS ecommerce and warehouse management software solution that powers I-Fulfilment’s operations and delivers a compelling competitive advantage to its clients. BladePRO gives clients full visibility and granular control over their inventory and orders. Seamlessly integrating with all major ecommerce platforms, including ERPs, sales channels and shipping providers, it ensures end-to-end fulfilment management with complete transparency and control, from any location on any device.  

About I-Koncepts Group

I-Koncepts Group is the parent company that oversees the growth and development of brands such as I-Fulfilment and BladePRO. The principle objective of the group is to provide an efficient platform to enable ambitious brands to flourish globally. The group is dedicated to fostering innovation, driving growth, and creating a positive workplace culture for its employees. 

For media enquiries, please contact: 

Victoria Adams victoria.adams@i-fulfilment.co.uk