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Relish’s journey to global dementia support

Kyle Hunt, Supply Chain Manager, Relish

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01425 200 222
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Relish’s journey to global dementia support

Creating joyful products to enrich lives
Where every moment counts…

Relish is a company dedicated to creating and selling dementia products focused on joy, wellbeing, and independence.

With a range that includes sensory toys, activity packs, puzzles, and games to encourage play, understanding and connection; Relish is now also extending their portfolio into electronics, with digital clocks to help with routines, and radios to embrace the power of music.

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“We were impressed by the robust processes in place and the overall operational efficiency.”

“I-Fulfilment proved to be invaluable over Christmas. All orders were despatched on time, and communication was excellent.”

Kyle Hunt - Supply Chain Manager, Relish
Kyle Hunt
Supply Chain Manager, Relish
Stocked Warehouse

Facing challenges during festive fulfilment

When faced with logistics challenges with a previous warehouse provider, Relish looked for a more efficient solution to its international 3PL fulfilment requirements.

Kyle Hunt, Supply Chain Manager, reflected on some of the issues that prompted a rethink, “We are a global business selling through our own website, Amazon and into retailers. Our previous supplier struggled around service levels and with our mix of business of both B2B and B2C orders; they simply couldn’t cope with the volumes, particularly in the run-up to Christmas which is a busy time for us.”

“Lack of clear communication was a problem when we were trying to resolve the issues. In particular, fulfilment in the US was a struggle for them, and this quickly became the weak link in our supply chain.”

Relish fulfilment challenges

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Service Level Inconsistencies

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Difficulty Managing Mixed Orders

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High Volume During Peak Seasons

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Poor Communication

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Geographical Fulfilment Issues

Making the switch at a crucial moment

Impressed by their global presence and commitment to excellence, Relish made the strategic decision to switch to I-Fulfilment.

“We approached I-Fulfilment and liked what we saw. The fact that they had a global presence with sites in the UK, US and Europe was a game-changer for us,” continued Kyle.

“The Sales Team was incredibly supportive, guiding us through the transition process and addressing any concerns we had. Having had a tour of the UK facility to meet the team, we were impressed by the robust processes in place and the overall operational efficiency.”

The transition was seamless, with Relish onboarded and operational in the US by October, just in time for their busiest quarter.

Kyle commented on the progress made, “I-Fulfilment proved to be invaluable over Christmas. All orders were despatched on time, and communication was excellent,” He added. “The speed of packing was particularly impressive, with IF rapidly turning around large volumes.”

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Relish Map

“The fact that they had a global presence with sites in the UK, US, and Europe was a game-changer for us.”

“The Sales Team was incredibly supportive, guiding us through the transition process and addressing any concerns we had.”

Kyle Hunt - Supply Chain Manager, Relish
Kyle Hunt
Supply Chain Manager, Relish
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Expanding internationally with ease

With IF’s support, Relish expanded their fulfilment operations in the US, from the Virginia site into Las Vegas, and into Europe and the UK. “IF will manage all our global stock. We are fully embedded and have already seen remarkable improvements in speed and communication,”
Kyle explains.

Despite initial challenges for Relish with electronic goods, such as clocks classified as dangerous goods, which added an extra layer of process, IF provided essential support and guidance.

“Our dedicated account manager was instrumental in overcoming these obstacles for us. Moving forwards, we’re also now exploring ways to enhanceand rework our electronic products to reduce waste, particularly for our Amazon business,” Kyle says.

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How I-Fulfilment supported Relish

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Overcoming Challenges with Electronic Goods

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Dedicated Account Manager

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Expansion of Fulfilment Operations

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Global Stock Management

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Improvements in Speed and Communication

The future looks bright

Looking ahead, Relish plans to increase their range and further leverage IF’s expertise to expand further into markets like Australia
and Canada while reducing reliance on their Amazon fulfilment. Kyle concludes, “Our partnership with IF is crucial to our growth strategy, as we aim to become the largest dementia brand globally.”

Through their collaboration with I-Fulfilment, Relish is not only enhancing their fulfilment capabilities but also strengthening their brand identity and market presence; as they help bring joy to those with dementia, including their families and support networks, all over the world.

To find out more about the range of Relish’s products please visit Products & Activities for People With Dementia & Alzheimer’s | Relish (relish-life.com)

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“Our partnership with IF is crucial to our growth strategy, as we aim to become the largest dementia brand globally.”

Kyle Hunt - Supply Chain Manager, Relish
Kyle Hunt
Supply Chain Manager, Relish

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